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Brand building vs ROI – what should your marketing agency focus on?

VASEO article Brand building vs ROI - what should your marketing agency focus on?

When I was studying marketing, my lecturer said that one of the best ways to spread brand awareness is through your customers. This is because satisfied customers tend to tell their friends how great your brand is, essentially doing your brand building for you. The more customers you have, the more brand building you’re doing This is a key point … Read More

What is SEO and why does your South African brand need it?

VASEO marketing What is SEO and why does your South African brand need it?

So what is SEO (search engine optimisation)? What does SEO mean for brands in South Africa? Is SEO really a mysterious digital marketing discipline or service? I believe that SEO is an evolving digital art; a means of developing a website, improving its usability, optimising its content and spreading the word on the Internet. When I refer to optimising, it … Read More

Why website copywriting is changing

VASEO search Why website copywriting is changing

Let’s think about the average web user – we’ll call him Joe. Imagine that Joe decides to redecorate his office space. Now, Joe’s no décor fundi and he’s not really sure how to go about redecorating his office. Also, he’s on a tight budget. So Joe opens up Google, types in “inexpensive office décor” and hits enter. He’s presented with … Read More