Vasso Vassiliades Send a brief
Taking on 2 engagements, Q3 2026

SEO and AEO, the highest-return work, first.

Hi, I am Vasso. Independent technical SEO consultant, and increasingly an AEO one, based in Cape Town. I diagnose what is actually wrong with organic and AI search, ship the fixes that move the needle, and leave behind a playbook your team can keep running. When the work spills into the systems around it (analytics, CRM, internal tooling, AI automation), I do that too. Same model, same discipline.

Send a brief What I do Retainers and projects. Fixed price, never hourly.
Status
Booking Q3 2026
Discipline
Technical SEO and AEO
Adjacent
Systems, CRM, automation
Based
Cape Town, remote globally
01 / What I do

Search is the spine. Systems are what keeps it working.

Most of the work is upstream of the words on a page, the architecture, the schema, the measurement, the briefs your in-house team executes against. Tap any card to expand the detail. Full breakdown lives on the Services page.

A Search and content

Primary practice

Technical, value-added SEO

Diagnosis-first organic search. The cheapest wins are usually the ones that do not require new content, template-level fixes, schema reconciliation, redirect audits, the title that is bleeding click-through. Then strategy, briefs, and a playbook your team runs without me.

Primary practice

AEO, Answer Engine Optimization

The same diagnostic instinct, pointed at AI search. ChatGPT, Perplexity, Claude, Google AI Overviews. They all decide what gets cited based on signals you can shape. Schema, author identity, content structure, source trust. I make sure your pages are the ones that get pulled in.

+ Five more services on the Services page: topic clusters, schema, analytics, CRM, AI automation, systems engineering, website builds.

See the full services breakdown

02 / Method

The work compounds. Most of it after I am gone.

A 30-day engagement is not where the results live. It is where the right diagnosis, the right fixes, and the playbook get shipped. The signal lands later, in three predictable phases. Below: what to expect, when.

Compounding curve Timeline of expected signal phases across 18 months. The engagement window spans day 0 to 30. CTR delta lands at 4 to 8 weeks. Cluster signal lands at 8 to 12 weeks. Heavier compounding past day 90. DAY 0 DAY 30 MONTH 3 MONTH 6 MONTH 12 MONTH 18 ORGANIC + AEO SIGNAL ENGAGEMENT CTR delta, weeks 4 to 8 Cluster signals, weeks 8 to 12 Heavier compounding, day 90+
Engagement window 30 days. Diagnosis, briefs, fixes, playbook.
Compounding Where the actual recovery lives. Your team running the playbook.
Honest expectations No guarantees. Patterns, not promises.
03 / Flagship engagement
04 / How I work

Six things I keep saying up front.

I am a one-person practice. That shapes everything: how the work gets scoped, priced, and delivered. The model is built around your team executing. I sit upstream doing diagnosis, strategy, brief writing, and the first-pass technical work that accelerates them.

P/01 Diagnosis before delivery.

I figure out what is actually wrong on your real data before writing a single brief. The plan comes from that, not from a generic checklist.

P/02 Fixed price, never hourly.

Every engagement has a written scope and a flat price. Retainers welcome, one-shots welcome, hourly is the only model that is not on the table. New work gets scoped as its own thing.

P/03 Strategist and brief-writer model.

I almost never write every word of every blog. I write briefs, technical specs, structured-data docs. Your team executes. The budget buys 3 to 5x more execution this way.

P/04 Honest about what I can and cannot promise.

Nobody can guarantee a ranking or a traffic number. Anyone telling you they can is selling snake oil. What I can promise: the right diagnosis, the right fixes in the right order, and a playbook that survives day 31.

P/05 Leave you with the system.

Every engagement ends with templates, dashboards, and a roadmap your team owns. The point is that you do not need me past day 30. Most clients do not.

P/06 Adjacent work, on request.

If an engagement surfaces a measurement gap, a CRM mess, or a workflow begging to be automated, I will usually do that too. Quoted separately, same model.

05 / Selected work

Case studies are in preparation.

Most engagements involve data and conversations clients prefer kept off the public web. Understandable, given what we are usually fixing. A small set of detailed, permission-cleared case studies is in build. In the meantime, happy to walk through specific past work on a call.

01

4PL logistics platform

Migration-fallout SEO recovery, cluster pilot, measurement rebuild.

Live, 2026
02

B2B SaaS, Series B

Topic-cluster and schema rebuild on a flatlined organic channel.

Permission pending
03

Independent media co.

CRM migration and lifecycle plumbing, HubSpot to Attio.

Anonymised draft
Walk me through your work on a call
06 / Let's talk

If something on your site has been quietly going wrong, start here.

A 30-minute call. No deck, no sales pitch. I will ask what you are seeing, look at the obvious data with you, and tell you honestly whether this engagement is the right shape for the problem.

Send a brief Or email me directly