SEO and AEO services
What does VASEO do?
VASEO is an independent technical SEO and AEO consultancy run by one operator, Vasso Vassiliades. The work leads with technical SEO and answer engine optimization, then the systems around them: schema, analytics, CRM, and automation. Highest-return work first, a playbook your team can run, no retainer you cannot end.
The systems around the search work
Four practices lead and have their own deep pages above. These five are the systems I build around them, available inside an engagement when they earn their place.
Analytics and measurement
GA4, GSC, server-side tagging, and Looker Studio dashboards that report what is actually moving, not vanity metrics.
CRM building
HubSpot, Pipedrive, Attio. Pipeline design, lifecycle plumbing, and lead routing, the unglamorous infrastructure a sales team needs to close.
AI automation and agents
The useful end of AI: agents that watch the SERP, draft briefs, ingest sales calls, and reconcile data, built for your team to own.
Systems engineering
Internal tooling, reconciliation jobs, and the dashboard your team keeps wishing existed. Quietly built, documented, handed over.
Website builds
Marketing sites and rebuilds with technical SEO designed in from day one, not bolted on after launch.
Link strategy sits inside the SEO work too. I build link partnership plans for clients; for the thinking behind them, when a link swap is safe and when it becomes link trading, read the link partnerships guide.
How VASEO works
- Depth over breadthfour practices with real, deep pages, not nine thin ones
- Highest-return firstthe cheap, high-impact fixes ship before anything else
- One operatorthe person who audits is the person who ships and hands over