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Nine practices. One operator, end to end.

The bulk of the work is technical SEO and AEO. The rest is the systems around it: how data moves, what gets measured, where automation pays for itself. Tap any card to expand the detail. Every practice below is something I have shipped this year.

A Search and content

Primary practice

Technical, value-added SEO

Diagnosis first. The cheapest wins are usually the ones that do not require new content. Template-level fixes, schema reconciliation, redirect audits, the title that is bleeding click-through. Then strategy, briefs, and a playbook your team runs without me.

Primary practice

AEO, Answer Engine Optimization

The same diagnostic instinct, pointed at AI search. ChatGPT, Perplexity, Claude, Google AI Overviews. They all decide what gets cited based on signals you can shape. Schema, author identity, content structure, source trust. I make sure your pages are the ones that get pulled in.

Topic clusters and briefs

Hub-and-spoke architecture that signals authority on a topic instead of one disconnected post. Plus reusable brief templates so your writers can produce ranking-ready content without a consultant per piece.

Schema and structured data

JSON-LD audits, reconciliation, and the automation that keeps it healthy long after I am gone. The invisible code that makes both Google and LLMs understand what your pages actually are.

B The systems around it

Analytics and measurement

GA4, GSC, server-side tagging, Looker Studio dashboards that tell your marketing director what is actually moving, not vanity metrics.

CRM building

HubSpot, Pipedrive, Attio. Pipeline design, lifecycle plumbing, lead routing. The unglamorous internal infra sales teams need to actually close.

AI automation and agents

The boring, useful end of AI. Agents that ingest sales calls, draft briefs, watch the SERP, reconcile data. Built to be owned by your team, not me.

Systems engineering

Internal tooling, reconciliation jobs, the dashboard your team keeps wishing existed. Quietly built, well documented, handed over.

Website builds

Marketing sites, WordPress and Webflow rebuilds, and the occasional product micro-site. Built with technical SEO from day one, not bolted on after.

Next step

Pick the practice. Or pick none. A call is the right shape either way.

A 30-minute call. No deck, no sales pitch. I will ask what you are seeing, look at the obvious data, and tell you honestly which of these practices, if any, is the right fit.

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