Hi, I am Vasso. Independent technical SEO and AEO consultant in Cape Town. I diagnose what holds organic and AI search back, ship the highest-return fixes first, and leave behind a playbook your team can run.
Drag to explore. Every node a page, every filament a link, every ● a citation.
A title tag is the cheapest win in search, and most sites get it wrong. Here is one page before and after an hour of my time. Drag the divider to compare, then rewrite the title yourself and watch the snippet and the length meter respond.
A Google result, before and after
Home - Services, Solutions and More | Best Company Pty Ltd Wel...
example.co.za › index
Welcome to our website. We offer a range of services and solutions for all your needs. Contact us today to find out more about what we do.
Industrial Water Pumps Cape Town | Same-Day Quotes
example.co.za › water-pumps
Browse 40+ industrial water pumps in stock in Cape Town. Flow rates, full specs, and same-day quotes. Delivery across the Western Cape.
Same page. Keyword first, location, a reason to click. No new content required.
Live: write your own title
SEO and AEO services in Cape Town | VASEO
vaseo.co.za › services
Independent technical SEO and answer engine optimization. Highest-return fixes first, then a playbook your team can run.
Keep it under 60 characters so Google does not truncate it in the result.
Most of the work is upstream of the words on a page: the architecture, the schema, the measurement, the briefs your in-house team executes against. Two primary practices lead, five systems sit around them.
Primary practice
Diagnosis-first organic search. The cheapest wins rarely need new content: template-level fixes, schema reconciliation, redirect audits, the title that is bleeding click-through. Then strategy, briefs, and a playbook your team runs without me.
Primary practice
The same diagnostic instinct, pointed at AI search. ChatGPT, Perplexity, Claude, and Google AI Overviews all decide what to cite from signals you can shape: schema, author identity, content structure, source trust. I make your pages the ones that get pulled in.
A 30-day engagement is where the diagnosis, the fixes, and the playbook get shipped. The signal lands later, in predictable phases. No guarantees, just patterns.
Three concurrent workstreams: priority-page tweaks, one topic-cluster pilot tuned for Google and answer engines, plus the foundation and handover layer. Measurement template, brief template, schema instruction doc, and the six to eighteen month playbook the team runs from day 31.
The 30-day diagnostic is the productised one-shot. Most clients roll on as a monthly retainer once the playbook is running. Both are fixed-price; hourly is the only model I do not work in.
I am a one-person practice. That shapes how the work gets scoped, priced, and delivered. The model is built around your team executing while I sit upstream on diagnosis, strategy, and briefs.
P/01
I figure out what is actually wrong on your real data before writing a single brief. The plan comes from that, not from a generic checklist.
P/02
Every engagement has a written scope and a flat price. Retainers welcome, one-shots welcome, hourly is the only model not on the table.
P/03
I almost never write every word of every blog. I write briefs, technical specs, structured-data docs. Your team executes, and the budget buys 3 to 5x more.
P/04
Nobody can guarantee a ranking or a traffic number. What I can promise: the right diagnosis, the right fixes in the right order, and a playbook that survives day 31.
P/05
Every engagement ends with templates, dashboards, and a roadmap your team owns. The point is that you do not need me past day 30. Most clients do not.
P/06
If an engagement surfaces a measurement gap, a CRM mess, or a workflow begging to be automated, I will usually do that too. Quoted separately, same model.
Most engagements involve data clients prefer kept off the public web, understandable given what we are usually fixing. A small set of permission-cleared case studies is in build. Happy to walk through specific past work on a call.
Migration-fallout SEO recovery, cluster pilot, measurement rebuild.
Live, 2026Topic-cluster and schema rebuild on a flatlined organic channel.
Permission pendingCRM migration and lifecycle plumbing, HubSpot to Attio.
Anonymised draftOccasional, evergreen guides on SEO, AEO, and getting real output from AI tools. The same methods I use in client work. Free, no signup.
Guide / AI workflow
How to move from chatting with Claude to co-working with it on real deliverables: research first, source every claim, distrust the numbers, and run the loop.
A 30-minute call. No deck, no sales pitch. I will ask what you are seeing, look at the obvious data with you, and tell you honestly whether this engagement is the right shape for the problem.