Guides

Notes from the actual work.

Occasional, evergreen guides on SEO, AEO, and getting real output from AI tools. The same methods I use in client work, written so your team can run them. Free, no signup.

Guide / AI workflow

Claude Cowork vs Chat: a first-principles guide

How to move from chatting with Claude to co-working with it on real deliverables: start the project, research first by audience, put a source behind every claim, distrust the numbers, and run the loop.

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