Occasional, evergreen guides on SEO, AEO, and getting real output from AI tools. The same methods I use in client work, written so your team can run them. Free, no signup.
Guide / Link strategy
And when does it become link trading? What Google actually prohibits, the data on how normal reciprocal links are, the one-way rule, and the four-question test. Short, visual, with the sources linked.
Guide / AI workflow
How to move from chatting with Claude to co-working with it on real deliverables: start the project, research first by audience, put a source behind every claim, distrust the numbers, and run the loop.